Rail Discoveries Meta Ad Campaign

To boost early bookings for the 2025 season, Vacations By Rail launched a multimedia campaign that spanned social media, Google ads, email, and our website. Building on my previous work with our studio team to develop a 20th-anniversary logo, I designed a new logotype that integrated that logo with new text that announced our early booking offer. I created visually compelling video and image advertisements to captivate our audience across various platforms. Additionally, I created the hero video featured on our campaign landing page, ensuring a cohesive and engaging experience for potential customers.