Giving Rail Discoveries a New Look

Digital Campaign

Rail Discoveries, a leading UK company specializing in train travel, sought to revitalize its social media advertising to better promote specific tours. The marketing team wanted a cohesive set of eye-catching templates. I developed a series of customizable templates that integrated the Rail Discoveries logo while emphasizing bold headlines and striking imagery. Utilizing gradients in the brand’s signature colors, I enhanced the visibility of text, ensuring it complemented rather than overshadowed the visuals. I designed a suite of versatile templates that could be used for various Meta digital campaigns, customizable to highlight any tour the marketing team wished to promote.