20 Years of Tour Expertise

Digital Campaign

In celebration of Vacations By Rail’s 20th anniversary, I teamed up with a group of designers to craft a logo that embodies the brand’s decades of expertise. This logo became the cornerstone of a comprehensive branding system that I developed, which integrated the anniversary campaign across multiple channels, including the Vacations By Rail website, email marketing, social media advertisements and Google ads. Following the initial launch, I continued to incorporate the 20th anniversary theme into ongoing marketing efforts, ensuring that the brand’s rich history of expertise remained prominent in all our communications.

I integrated the 20th anniversary branding into our marketing campaigns throughout the year, incorporating it into the logotypes I created for our Memorial Day Sale and Explorer Savings Event.